A new study shows that the kinds of visitors that are attracted to different types and levels of content on Netflix are also related to which areas have the most positive and negative interactions with that content.
The study, conducted by the Brookings Institution, looked at the most popular types of entertainment in the U.S. and their interaction with the content.
They found that content from the top 10 films and TV shows was viewed by more people in urban areas than rural areas.
In contrast, content from lower-ranked films and television shows were viewed more in rural areas than urban areas.
In the report, Brookings Senior Fellow for Global Government and Society Peter T. Orr said, “These findings highlight a fundamental mismatch between what people want and the kinds and levels the content is offered in terms of content experiences.”
The study also found that people who enjoy a certain type of entertainment tend to have more positive experiences with that type of content.
For example, the study found that a high-performing show that included social interaction with other viewers was viewed more by people in the Midwest, but it was viewed less by people living in the South and West.
People who watched a show with a positive social aspect tended to also watch more positive content, but that also was related to the amount of positive interactions that they had with the show.
The Brookings study also concluded that, on average, the number of positive and positive interactions on the internet was higher for shows from the same year and year-round, and more people viewed the shows that featured more diverse characters.
“We know that people enjoy more diverse content on the web than they do in the real world, but these data suggest that they also find it more compelling to interact with more diverse people,” Orr added.
“The more diverse the people and the more diverse their experience, the more compelling it becomes.”